——以亚马逊中国云服务为例
Analysis of Marketing Strategy of Cloud Service Enterprises: Take Amazon China Cloud Service as an Example
张帆 ZHANG Fan
（北京信息科技大学，北京 102488）
（Beijing Information Science and Technology University，Beijing 102488，China）
摘要： 作为一个新兴的商业模式，云服务近几年来逐渐引起人们的关注和重视，越来越多的互联网企业相继开始提供云服务。本论文基于亚马逊中国的云服务营销策略分析，同时参考其它互联网企业现状得出行业的特点；并结合实际情况分析找出其营销方面的优势及不足。希望通过研上述研究内容，为其在中国继续发展提出建议，同时为我国类似企业走向世界提供参考。
Abstract: As an emerging business model, cloud services have gradually attracted people's attention and attention in recent years, and more and more Internet companies have begun to provide cloud services. This paper is based on the analysis of Amazon China's cloud service marketing strategy, and at the same time refers to the current situation of other Internet companies to obtain the characteristics of the industry; and analyzes the advantages and disadvantages of its marketing in combination with the actual situation. It is hoped that by studying the above research content, it will provide suggestions for its continued development in China, and at the same time provide a reference for similar Chinese enterprises to go to the world.
关键词： 云服务；互联网企业；营销策略
Key words: cloud service；Internet enterprise；marketing strategy
中图分类号：F279.23 文献标识码：A 文章编号：1006-4311（2022）22-054-04
DOI:10.3969/j.issn.1006-4311.2022.22.018.
文章出处：张帆. 云服务企业营销策略分析 ——以亚马逊中国云服务为例[J]. 价值工程,2022,41(22):54-57.
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